Hyperagent This Founder Didn't Hire a PR Team. She Built One.
How one founder got the PR she needed before she could afford to hire for it.
Anna just finished recording her second guest podcast appearance of the month. Before she's even closed her laptop, the host has offered to introduce her to ten people in the veteran community. She has another recording next week. A third the week after that. Three months ago, she had zero podcast appearances. There just wasn't room in the budget for PR for her early-stage startup.
She didn't hire anyone. She built an outreach agent named Ellis on Hyperagent, gave the agent their own email address and a daily schedule, and put it to work. In the first month, Ellis booked five podcasts.
Reaching the right audience, no matter the size
Anna needed to meet her niche audience where they listened, at a scale that no agency would touch.
Anna is building a digital platform for the challenge coin community, a tradition shared by nearly 30 million American first responders and veterans. To build awareness, she needed to be on the podcasts where her audience listened. Not the big shows with millions of downloads, but the veteran-hosted show with 200 dedicated listeners. The community program that covers military traditions every Thursday.
PR agencies charge $1,500–3,000 per month for a handful of bookings, and most won't touch a smaller show like the ones Anna targets. Self-service platforms like PodMatch cost $6–60 per month, but you write every pitch and manage every conversation yourself. At this stage, she needed the output of a senior PR professional at a fraction of the cost.
That's when she got the idea to hire an AI agent for her outreach.
Finding the Right Agent for the Job
Anna tried two platforms before finding Hyperagent.
OpenClaw had strong capabilities, but it came with significant security risks she wasn't willing to take. Tasklet AI handled parts of the outreach workflow, but it couldn't sustain the full cycle Anna needed: research a target, write a personalized pitch, and follow up.
Then she found Hyperagent. She looked into it and found it could handle all her requirements.
The agent does the work, not just the writing.
Anna needed her agent to identify relevant podcasts, research them for fit, take on the initial outreach, and move the conversation forward until a booking was ready to close. With Hyperagent, Anna's agent searches the web and sends messages from its own account in Gmail.
The personalization is what makes the pitches land. Each one references the host's format, a recent episode, and the specific reason Anna's story fits their audience. Not a template with the show name swapped in. An email that sounds like someone actually listened to the show. Because the agent did.
Run a full shift, 6 times a day.
In addition to research, Anna's agent runs six scheduled sessions across the workday. Each run, it checks the inbox for replies and logs everything in Google Sheets. Ellis sends around 15 personalized emails per session. It runs roughly 20 web searches a day. After each session, it sends a shift report summarizing what was sent, who replied, and what needs Anna's attention.
Adapt and grow, like a new hire.
Anna reviews the shift reports the way she'd review a new hire's work.
"It's like managing any new team member. You review their work, you give specific feedback, and the quality improves over time."
When something was off, she'd course-correct: "Don't claim I have an MBA. I studied History of Science at Harvard." "That follow-up was too aggressive. Give it a week." When Anna adjusts her agent's approach or fixes a wrong detail, Hyperagent's memory and skills system carries those refinements forward. Each session builds on the last. The quality has noticeably improved.
Anna's found that she's also trusting the agent on its proactive suggestions. Recently, the agent surfaced an opportunity Anna wouldn't have found on her own, an adjacent podcast about "tactical treasures." She said yes, and the agent handled the outreach. Another booking secured.
One Agent is Working. Now she’s Building a Team
Last week, Anna heard an incredible story from one of her hosts. The host pulled her agent's pitch out of her spam folder because the email was that specific. She told Anna it was "the best compliment I've ever received" about her show.
"After every podcast, hosts introduce me to five or ten other people in the space. My agent picks those up and keeps the pipeline moving."
Now, Anna's vision goes further. She wants to build a full communications team of specialized agents: media outreach, community listening on Reddit and Facebook, each tuned for its channel. And she's ready to build them on Hyperagent.
